As Creative Director, I defined the positioning and identity for Korn Ferry’s LA28 Olympic and Paralympic Games partnership around a simple idea: “Powering the people who power the Games.” While the world will see the performances on the field, our story focuses on the thousands of people behind the scenes making it happen. The platform connects directly to Korn Ferry’s role in recruiting, organising, and developing the workforce that will deliver one of the most complex events on earth.

To bring this to life, we created a flowing green ribbon that moves through people, objects, and scenes — a visual symbol of energy, connection, and performance. Paired with human, emotive storytelling, the identity celebrates the people building the Games while clearly positioning Korn Ferry as the partner powering them. The goal is simple: use the LA28 platform to raise awareness of who we are and what we do — from the C-suite to audiences around the world.

Role: VP, Exec Creative Director