Working alongside a talented creative team, I helped shape Orford’s brand around the Dutch idea of Gezellig — that feeling of warmth, connection, and belonging that makes a house feel like home. By working closely with the Orford team and Sophie, the Founder and Creative Director, I dug into what truly makes the brand different: modern, beautifully crafted furniture designed to bring character, comfort, and joy into everyday spaces.

From there, I developed a cohesive brand system spanning the proposition, logo, illustration and photography style, and tone of voice. I then brought the brand to life across the website UI, look book, and social assets. The result is a warm yet contemporary identity that reflects Orford’s bold forms and rich textures, helping launch the brand confidently into the interior furniture industry.

Role: Creative Director